![](https://freight.cargo.site/t/original/i/491c2445ae8de36e70b558b944bde1c915ce532b8d093a6b54e8bab4c00e7ce2/DayofGiving-Forwebb-1.png)
![](https://freight.cargo.site/t/original/i/86da2fd0a7005fe5b3b9a6cf7f804fd91d32227f92733ebfdff5307a49a1b401/DayofGiving-Forwebb2.png)
![](https://freight.cargo.site/t/original/i/199cbb6ab30b88d66db286868c3c98f35d5ff43427c3f1ac5ac5f491b077a19f/polebanner.jpg)
![](https://freight.cargo.site/t/original/i/b033831bf0c66527aa88b3849ec82cf98a0b9e6e92077c0cf48d3ab3b6df4e0c/FacebookInsitu.jpg)
![](https://freight.cargo.site/t/original/i/95eefb28a03bdd90ffc591079894991fa3502e1c1819f5f14d2eb62862e65752/TeaLight.jpg)
![](https://freight.cargo.site/t/original/i/8595120dceba07047a706777a3e555a98e7b3fcbd83ccdee1b112c172a14bee5/SidewalkSign.png)
Brand Identity System concept for Philadelphia University's annual fundraising event: PhilaU Day of Giving. Inspired by bringing the PhilaU community together to “capture the dreams of a brighter PhilaU” the logo is comprised of a compass, star, and a dreamcatcher. The event would conclude with a lantern ceremony where all the donations could be “brought to light”.